[Proctor & Gamble] A brand name for a hard, white, bar soap that floats on water. Ivory soap was first made in 1878. It was advertised with the slogan "99 and 44/100% pure®. It floats.". The bar soap does not contain any perfumes, dyes, or creams. Ivory flakes were introduced in 1890 as a powdered version of the soap for washing clothes and dishes.
PPG History: Website
Sources Checked for Data in Record
- The American Heritage Dictionary or Encarta, via Microsoft Bookshelf 98, Microsoft Corp., 1998
- Website address 1 Comment: www.pg.com/about/overview/pghist/htm