[Naugahyde, Stoughton WI ] A registered trademark for a rubber coated artificial leather developed in 1914 at the US Rubber plant in Naugatuck, CT. In the 1940s and 50s, the development of vinyl, an artificial rubber, resulted in a production change-over to vinyl coated fabrics. Naugahyde® is a durable, waterproof imitation leather that is commonly used in office and home furniture. Started as an advertising campaign and expanded on by comedians, many stories proliferated in the 1960s and 70s about the cute little Naugas that voluntarily gave up their hides to make the 'cruelty-free' fabric.
Synonyms and Related Terms
Resources and Citations
- Uniroyal Global: Naugahyde Website
- Urban Legends website at http://www.snopes.com/business/market/nauga.asp
- Submission by R. Deurenberg, August 2004
- Art and Architecture Thesaurus Online, http://www.getty.edu/research/tools/vocabulary/aat/, J. Paul Getty Trust, Los Angeles, 2000