Jump to navigation Jump to search
'Air line' Chair
MFA 2014.1276


Original 1966 Nauga ad from Uniroyal

[Naugahyde, Stoughton WI ] A registered trademark for a rubber coated artificial leather developed in 1914 at the US Rubber plant in Naugatuck, CT. In the 1940s and 50s, the development of vinyl, an artificial rubber, resulted in a production change-over to vinyl coated fabrics. Naugahyde® is a durable, waterproof imitation leather that is commonly used in office and home furniture. Started as an advertising campaign and expanded on by comedians, many stories proliferated in the 1960s and 70s about the cute little Naugas that voluntarily gave up their hides to make the 'cruelty-free' fabric.

Synonyms and Related Terms

imitation leather

Resources and Citations

  • Submission by R. Deurenberg, August 2004

Retrieved from ""